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Stagers vs. Real Estate Professionals?

Wednesday, October 8th, 2008

This will be uncomfortable for some in the industry, yet this blog is designed to ask questions and summize the answers in our own words and help each other understand..

My question to real estate professionals is why you feel uncomfortable selling the staging to your clients? It has been brought to our attention over and over again that real estate professionals say (remind you this has been brought to our attention), they don’t need a stager they can do it themselves”. So, why is there a need for Stagers? What is it they makes this ever GROWING industry survive? If Staging doesn’t work, then it would have no being.. It cannot simply be HGTV, or can it?  Come on, HGTV, does it really educate us, or does it entertain us? Now when I have been working hand in hand with a real estate professional and a Stager along with my client, it has in fact created a stronger motivated client, as well as a much more appreciated Agent.. So, I do work side by side with my Sellers as I too am a Stager.. Yet, to some, are we afraid to work together?

There was a client in Maryland that hired a stager, she came in for $2000.00 and gave a Consultation…. (okay now you can put your jaw back where you had it…) this is fact, thennnnn came back for the Staging (understand consult was not in any form of writing), then returned to do the staging, which was a minimum of one secondary bedroom, a vignette in living area, and 2 other rooms if I recollect correct, now hold on, and charged an additional $6000.00.. What, My jaw dropped and then we have to turn to compassion on this one, who on earth…!!!  So, tell me, what do we have justifying strength in the industry.

My belief is that we all must evolve and come together to bring the industry of Staging together with some form of guidelines..  Now, it is your turn.. Talk to me.. please..?